Stop Searching, Start Becoming: The Right Shop Philosophy [E112]

Thanks to our Partner, NAPA Autotech Training and Pico Technology Watch Full Video Episode In this episode, Matt takes a relationship quote and flips it into a perspective shift for shop owners, managers, and specialists: instead of obsessing over “finding the right” customers, employees, or employers, focus on becoming the right shop and the right…

I Heard My Grandmother’s Laugh [E070]

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express Watch Full Video Episode In Our Episode Today: I was sitting in my office rounding out the work day. It was about 5:30. As I was tapping away at the last lines of the last emails – I heard something like my…

The Legalities of Tracking Numbers and Recording Calls with David Boyd [E179]

Thanks to our Partners, Shop Boss and AppFueled There’s a lot you can ignore in marketing, but legal compliance isn’t one of them. Especially when a quiet policy change in California nearly stripped shops of their ability to track marketing ROI overnight. This episode dives into the legalities of call recording, AI evaluations, tracking numbers,…