Patience with Development [E211]
Thanks to our Partner, NAPA Autotech Training and Pico Technology Watch Full Video Episode In this episode of Diagnosing the Aftermarket A to Z, Matt Fanslow uses a famous Michael Jordan quote, a heartbreaking Minnesota Vikings loss, and a rant from Jeff Compton of The Jaded Mechanic Podcast to dig into a big question: When…
Know, Like, and Trust — What Reality TV Taught Us About Auto Repair Customers [E233]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…
SEMA vs. AAPEX: Spectacle is Killing Meaningful Connection [E069]
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express Watch Full Video Episode In Our Episode Today: It was a busy week in Vegas at AAPEX and SEMA! Walking through those halls, I kept thinking about 2017—the year I met Chris Cloutier at AAPEX. (See Episode 64) That conversation changed my…
Customer Acquisition Cost vs. Lifetime Value: The Math That Decides If Your Shop’s Advertising is Working [E196] [E196]
Thanks to our partners Promotive and Wicked File How much does it really cost your shop to win a new customer, and is it worth it? Most shop owners don’t realize they’re spending hundreds, sometimes thousands of dollars just to bring in a single new face, and in some cases, they’re losing money on every…
Who is Josh Parnell, Really? [E178]
Thanks to our Partners, Shop Boss and AppFueled Josh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force cop in Minot, North Dakota, to climbing the…