Border Patrol….I Mean Boundary Patrol with Margaret Light [E210]

Thanks to our Partner, NAPA Autotech Training and Pico Technology Watch Full Video Episode We unpack what “boundaries” actually are—and aren’t—in shops and life. Margaret draws clear lines between rules vs. boundaries, protective vs. containing boundaries, and gives scripts you can use with customers, colleagues, and leadership. Matt adds his trademark honesty (and jokes) about…

Things My Grandpa Said: “Some Joe Paluka.” [E068]

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express Watch Full Video Episode In Our Episode Today: It was a hot day in Phoenix—August 9, 2022. I was in a boardroom delivering a demonstration on digital workflow to stakeholders in a large national organization. I began the demo portion of the…

Stop Guessing Your Ad Budget! Why Most Auto Shops Overspend and Undergrow [E195]

Thanks to our partners Promotive and Wicked File “How much should I actually spend on advertising?” In this week’s episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, tackles one of the most misunderstood questions in the auto repair world. You’ve probably heard the “3–6% rule” a hundred times, but…

Planning for December’s Marketing [E177]

Thanks to our Partners, Shop Boss and AppFueled December comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the…

Electrical Myth La Resistance! [E209]

Thanks to our Partner, NAPA Autotech Training and Pico Technology Watch Full Video Episode Matt Fanslow opens with “Resistance is futile” and tackles a common belief: “Resistance always makes current go down.” He walks through why that’s mostly—but not always—true, and shows how electric motors (especially starters) can draw more current when unwanted resistance slows…