Visit https://ShopMarketingPros.com/chris  to partner with a team that  understands your business. Because every great shop deserves marketing  that’s just as great.  Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here:  https://www.facebook.com/groups/autorepairmarketingmastermindIn  ​In this episode, Coach Chris Cotton delivers a heartfelt message to repair shop owners about the value of time and the pursuit of excellence. Reflecting on a powerful metaphor of a dwindling spool of wire, Chris urges listeners to be present with loved ones and intentional in their leadership. He reminds shop owners that every moment is precious and encourages them to invest their time wisely—both at work and at home. Chris challenges shop owners to strive for “elite” standards, emphasizing the importance of building strong, positive cultures within their teams, serving their communities with integrity, and leading with genuine care and compassion. He shares actionable insights on how to foster an environment where employees feel valued and customers become loyal advocates. Chris also highlights Shop Marketing Pros as a trusted marketing partner, recommending their expertise to help shops grow their brand and reach more customers. Tune in for motivation to make every moment and every effort in your business truly count, and walk away inspired to elevate your leadership, strengthen your relationships, and leave a lasting impact on your shop and your community. ​Sponsor Introduction (00:00:14) Coach Chris introduces Shop Marketing Pros and their services for auto repair shops. Episode Change of Plans (00:01:11) Chris explains the episode will be a break from the usual series to discuss recent personal reflections. The Wire: The Finite Nature of Time (00:02:07) Chris describes a video about a man with a spool of wire, symbolizing the limited time we have in life. Being Present and Listening (00:04:02) Reflection on the importance of listening, being present, and not dismissing others’ feelings or moments. Measuring Life in Visits (00:04:58) Chris discusses how he now measures time by visits with loved ones, emphasizing intentionality and presence. The Elite Mindset (00:07:17) Inspired by a friend’s text, Chris encourages striving for excellence and being “elite” in all areas of life. Being Elite as a Shop Owner and Leader (00:08:14) Advice for auto repair shop owners on building elite businesses, cultures, and communities. Call to Action & Closing (00:10:08) Chris urges listeners to share the message, stay elite, and gives a final sponsor shoutout and farewell. To listen to more episodes, make sure and go over to iTunes and or Spotify. Don’t forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com 940-400-1008…

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express Watch Full Video Episode On this show, we talk about communication and leadership skills – and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey – because it’s…

Thanks to our partner Promotive Still judging your advertising budget by a percent of sales? Thinking of buying an alignment rack or even an entire shop? What about paying down that 2.75% mortgage? Hunt is here to challenge your assumptions and break down how ROI—Return on Investment—should guide every major decision you make. In this…

Thanks to our Partners, Shop Boss and AppFueled When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart. From car…

Thanks to our Partner, NAPA Autotech Training and Pico Technology Watch Full Video Episode Key Discussion Points: Two Types of Angry People Explosive: Outwardly aggressive (e.g., yelling at a cashier). Implosive: Bottled-up anger that can lead to extreme reactions (e.g., the quiet cashier who “snaps”). No One Starts at 100% Anger Anger escalates in stages—people…