Creating Superfans with Brittany Hodak [E156]
Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight…
Pros and Cons of Greeting Clients at the Vehicle [E046]
Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode The idea for this episode came from an inquiry originating with one of my colleagues. They had read an AI description of how a check-in process would work within a software platform, and he rightly reached out to…
Should I Create a New Entity For That? [E173]
Thanks to our partner Promotive Expanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion. Key Topics Covered: Ownership…
Creating Amazing Customer Experiences [E155]
Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes? There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a…
Ubuntu: “I Succeed Because You Succeed.” [E188]
Thanks to our Partner, NAPA Autotech Training Key Takeaways: Ubuntu – What It Means Ubuntu is an African philosophy that translates to “I am because we are.” It emphasizes collective success: “I succeed because you succeed.” Matt discovered the concept through a documentary on the Boston Celtics. Lessons from the Boston Celtics The Celtics’ success…