Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In this episode of Speak Up – our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to talk about what Memorial day means to him. Brandon served in the United States Marine Corp and was deployed…

Thanks to our partner Promotive Are you charging enough for labor at your shop? In this week’s Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler alert: it’s not always about charging more. ​This week, you’ll learn: Why labor rate isn’t the ultimate driver of shop profit The difference between your door rate and effective labor rate What real benchmarking data says about high vs. low labor rates The one metric that actually correlates with profitability How technician productivity impacts your labor cost and bottom line The market analysis trap shop owners fall into (and how to avoid it) Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128 Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40…

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. From summer travel prep and college car check-ins to back-to-school…

Thanks to our Partner, NAPA Autotech Training Key Discussion Points: What is Reverse Benchmarking? Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses. Two interpretations: Looking at other industries for innovative ideas (e.g., team-building activities from tech companies). Example: Some shops…

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…