Thanks to our partner Promotive Credit card fees are eating into shop owners’ profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what’s changed since 2021. Key Points: Why more shops are experimenting with credit card surcharges today Real-world results from shops that do charge fees — and those that don’t The hidden dangers of incentivizing cash payments How pricing strategy impacts customer loyalty and shop profitability Hunt’s no-BS recommendation for handling credit card costs in 2025 Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If…

You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays! In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at…

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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In our episode today, we welcome guest Hunt Demarest, CPA ABV. Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!…

Thanks to our partners, NAPA TRACS and Promotive In this week’s episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, tells a jaw-dropping real-world story: how one automotive repair shop owner — and his wife — ended up spending days in jail over mishandled sales tax payments. If you’re an auto…