Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors. Doug’s IT background gave him…

Thanks to our Partner, NAPA Autotech Matt Fanslow and Sean Tipping discuss the complexities and evolving terminology within the automotive diagnostic field, particularly regarding immobilizer systems and advanced driver-assistance systems (ADAS). They further explore challenges related to module identification, service information discrepancies, and the tools used in modern auto repair, including stories about acquiring specialized…

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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound We’re speaking up… WAY up in this episode – as our host Craig O’Neill welcomes his friend and Certified Flight Instructor (CFI), Austin Brumfield, to the show. Anyone responsible for training people to do things new will enjoy takeaways from Austin as…

Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of financial projections—what they are, why they matter, and how to build a solid financial story that banks will take seriously. Whether you’re looking to secure a loan, expand your shop, or simply…