5 Communication Hurdles with Marketing with Dan Vance [E117]

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Is Your Water Clean? The Five Marketing Hurdles Holding Your Business Back

In our episode today, I’m sharing a conversation with my friend and show sponsor Dan Vance of Shop Dog Marketing, recorded as a webinar for Autoflow. It grew out of a few Speak Up episodes, including Episode 14, What Your Opt-Outs Are Telling You, and it looks at the five hurdles that keep shops from holding on to the customers they already have.

We start with a familiar attitude in a slow season, “it’ll come back around,” and why a reactive text blast is usually too late and carries real risk. Then we walk through the hurdles:

  1. We’re not communicating about what matters to people.
  2. We’re not cultivating a real community.
  3. We’re not earning an opt in for the messages we send.
  4. We’re sending mass blasts without express written permission.
  5. Our whole organization isn’t oriented toward retention.

Along the way, Dan tells the story of Backpack Betty and what real community looks like. I share what CRM was supposed to mean, why automated customer buckets aren’t relationships, and what a birthday message could be if you actually noticed something about your customer. We cover exit scheduling and why retention rate may be the most important number on a service advisor’s scorecard.

I also share something a scene from HBO’s Rome, and the question I would ask every shop about its messaging: Is your water clean? Should I want it? We wrap up with audience questions about waiting room service lists and creating your own shop magazine.

Word of the Day: Cultivate. To prepare and tend something so that it grows, or to build and nurture a relationship over time.

Books mentioned: The Screwtape Letters by C. S. Lewis; Stolen Focus by Johann Hari; How to Win Friends and Influence People in the Digital Age by Dale Carnegie & Associates; Who Moved My Cheese? by Spencer Johnson

I hope you enjoy this conversation as much as I did!

Sincerely,

Craig O’Neill

What Your Opt-Outs are Really Telling You [E014]: https://craigoneill.captivate.fm/episode/what-your-opt-outs-are-really-telling-you-e014

Thank You To Our Partners Autoflow, Shop Dog Marketing, InBound, and Advanced Shop Leadership

Your partner in technology, Autoflow consolidates your client interactions – before, during, and after the visit into a single thread. An end-to-end CRM for auto repair shops. https://autoflow.com/

Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. https://shopdogmarketing.com/

Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. https://callinbound.com/

Advanced Shop Leadership’s 20 groups are built for motivated shop owners who want more balance, more fulfillment, and the right peers to grow with. ASL is selective. Find out if you qualify at ASL.COACH: https://www.advancedshopleadership.com/

Contact Information

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/

Remarkable Results Radio Podcast with Carm Capriotto: https://remarkableresults.biz/

Automotive Field Theory with Matt Fanslow: https://mattfanslow.captivate.fm/

Business by the Numbers with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Brian and Kim Walker: https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Coach Chris Cotton: https://chriscotton.captivate.fm/

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