ASE Veracity With Dan Aldrich [E118]
In our Episode Today:
ASE certification is voluntary almost everywhere, and it still divides our industry. Some techs love it, some say it doesn’t go far enough, and some seem afraid of it. In this episode, I sit down with my friend Dan Aldrich director of Automotive Technical Training for Christian Brothers Automotive, overseeing training across more than 300 franchise locations.
Dan was featured in a July 2026 article by Chris Jones in Vehicle Service Pros, titled From Skeptic to Believer: One Training Leader’s ASE Journey, which caused me to reach out to Dan and have this conversation.
Jones, Chris. “From Skeptic to Believer: One Training Leader’s ASE Journey.” Vehicle Service Pros, July 23, 2026.
Link to Article: https://www.vehicleservicepros.com/show-coverage/ase-event-coverage/article/55393047/from-skeptic-to-believerone-training-leaders-ase-journey
In my conversation with Dan we get to hear details of Dan’s story, some of the challenges he faced as a young mentor, and how it would eventually lead him to his role with Christian Brothers, and ongoing contributions that benefit our industry broadly.
Word of the day: veracity
Veracity (noun, vuh-RASS-ih-tee) means truthfulness or accuracy, how closely something matches the facts.
The word entered English in the 1600s from Latin veracitas, from verax, meaning truthful, which comes from verus, true. The same root gave us verify (to make true), verdict (a true saying), aver (to declare true), and verity. It’s also behind the word very, which once meant true, as in the very thing.
It’s a great story of learning the value of not just education and continuing learning, but the value of credentialing and the sense of accomplishment that comes with it.
Sincerely,
Craig O’Neill
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